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Redfin to relaunch apartment listings after FTC settlement with Zillow
The FTC settlement includes a $100M payment tied to an exclusivity deal, and it allows Redfin to interview and hire Zillow employees to build its listings platform.
Redfin will relaunch its apartment listings business under a Federal Trade Commission settlement with Zillow, unwinding a partnership regulators said reduced competition in the multifamily listings market. The deal comes after the FTC and five state attorneys general reached an agreement with Redfin and Zillow following a lawsuit alleging Redfin stayed out of the apartment listings market in exchange for $100M from Zillow Group.
Under the settlement, Redfin will continue showing Zillow listings, but it must expand its platform into a fuller competing service or face fines from the FTC. Redfin also will have the opportunity to interview and hire Zillow employees to support the new platform.
The litigation traces back to a February 2025 arrangement that made Zillow the exclusive provider of multifamily listings to Redfin, a deal the companies pitched at the time as beneficial for renters. Regulators later sued in October, arguing the exclusivity and a related tradeoff for Redfin’s apartment ad presence was anticompetitive.
The settlement was announced just before a trial scheduled to begin on Monday, and it is expected to restore Redfin as a competitive alternative to Zillow in apartments. William Blair analysts described the outcome as an “incremental positive” for Zillow in a note to investors, saying it reduces regulatory uncertainty while allowing the companies to continue working together without exclusivity.