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Most insurers report AI-driven revenue gains, Accenture survey finds
Accenture found 81% of insurers see real revenue gains from AI, defined as at least a 5% improvement in gross written premiums, while only 23% report true enterprise-wide integration.
Accenture says many insurers are already monetizing artificial intelligence, based on a new report that surveyed 263 senior insurance executives across the Americas, Europe, and Asia-Pacific, with follow-up interviews with 15 leaders from global carriers.
The report found that more than four in five insurers, 81%, are seeing real revenue gains from AI and data initiatives, tied to at least a 5% improvement in gross written premiums, helped by areas including better pricing, personalisation, and cross-selling. Accenture also reported that AI is boosting productivity, with 86% of insurance employees saying AI tools have increased their overall productivity.
Despite those gains, Accenture said integration is still limited, with only 23% of insurers achieving true enterprise-wide integration. The survey also pointed to legacy systems and data constraints as major blockers, with legacy integration at 50% and data quality or accessibility at 45% for scaling AI.
Accenture added that insurers are starting to move beyond pilots, with 68% of respondents expecting AI agents to transform core workflows. Even so, the survey said only 14% have scaled targeted AI skills initiatives enterprise-wide, leaving capabilities concentrated in specialist groups, and 56% of respondents have implemented formal AI governance frameworks.