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Apple shares have historically rebounded after iPhone reveal days
Bank of America analysis found AAPL has risen in the 60 days after iPhone reveal events 17 times since 2007.
Apple stock has often shown a modest sell-the-news reaction right after major iPhone launch events, but then tended to recover over the following 30 to 60 days, according to new analysis from Bank of America analyst Wamsi Mohan, cited by Yahoo Finance.
Mohan’s research says Apple shares gained in the 60 days following an iPhone reveal day 17 times since the company’s 2007 smartphone launch, suggesting investors have historically waited to see how demand and pricing play out after the initial reaction.
Apple is preparing for its Sept. 9 “Surprise and Shine” keynote at the Steve Jobs Theater, its first product launch under newly appointed CEO John Ternus, who took over from Tim Cook this month.
The event also comes as Apple aims to address margin pressure tied to chip inflation. Yahoo Finance reports that Apple’s later foldable iPhone plans are expected to include a $2,000-plus starting price, with commentary from Bank of America pointing to how price increases, adoption of Siri AI features, and foldable demand could shape investor reaction.