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At close · Wed, Sep 23, 2026
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Home›US Markets›M&A & Deals›Beyond seeks to buy rights to reuniting Buy Buy Baby w…

Beyond seeks to buy rights to reuniting Buy Buy Baby with Bed Bath & Beyond

Reported · Written up by our desk · M&A & Deals

MarketWatch Pulse reports that Beyond is pursuing rights tied to the Buy Buy Baby brand with the goal of reuniting it with Bed Bath & Beyond.

The report frames the move as an effort to consolidate the Buy Buy Baby business with the Bed Bath & Beyond brand, after the two brands were separated.

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Sources

MarketWatch PulseBeyond to buy rights to Buy Buy Baby brand and reunite it with Bed Bath & Beyond

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