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Home›US Markets›M&A & Deals›Bed Bath & Beyond brand Buy Buy Baby set for reunifica…

Bed Bath & Beyond brand Buy Buy Baby set for reunification after rights deal

Reported · Written up by our desk · M&A & Deals

MarketWatch Pulse says Beyond plans to purchase the rights to the Buy Buy Baby brand and reunite it with Bed Bath & Beyond.

The deal is framed as a path to bring the Buy Buy Baby brand back together with Bed Bath & Beyond under the same umbrella, according to MarketWatch Pulse.

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Sources

MarketWatch PulseBeyond to buy rights to Buy Buy Baby brand and reunite it with Bed Bath & Beyond

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