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Sureify expands life and annuity sales workflow with LifetimeACQUIRE
The upgrade connects product discovery through policy issuance using headless architecture, aiming to reduce NIGO applications and shorten time-to-issue.
Sureify, a technology platform for the life and annuity industry, announced an expansion of its digital new business capabilities with a new product called LifetimeACQUIRE. The update extends Sureify’s capabilities upstream into the selling process, using a headless architecture to connect the journey from product discovery through policy issuance, according to Coverager.
Coverager reports the company says the end-to-end process often requires producers to move across multiple systems, including for quote or illustration creation, application completion, and tracking through underwriting, suitability, funding, and delivery. The outlet notes that each system handoff can add friction, slow time-to-issue, and increase the risk of NIGO applications, which can make it harder for producers to keep business moving and maintain customer engagement.
Sureify said the platform is designed to address those challenges without requiring carriers and distributors to replace existing technology. The company added that connecting systems and workflows could reduce NIGO applications, shorten time-to-issue, improve producer productivity, and help extend the value of existing technology investments, Coverager writes.
The company plans to unveil the new capabilities at the 2026 Sureify Life & Annuity Summit on Sept. 29 from 1 to 5 p.m. PT at Mandalay Bay in Las Vegas, ahead of ITC Vegas, according to Coverager. The outlet also noted Sureify has been focused on digital transformation in life and annuity since 2012.