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HUB International unveils new brand identity after major acquisitions
The brokerage says its acquisition-driven expansion now supports commercial risk, employee benefits, retirement planning, and wealth management through one firm.
HUB International Limited has unveiled a new brand identity, its first rebrand since 2016, after a decade of acquisitions reshaped the Chicago-based insurance broker.
The company said it completed more than 600 deals and expanded to more than 21,000 employees across North America, reflecting how consolidation has broadened what a single brokerage can offer.
HUB also linked the rebrand to a wider product set, saying clients working with HUB today can access commercial risk, employee benefits, retirement planning, and wealth management through one firm.
The rebrand arrives as brokerage M and A continues, with MarshBerry managing director Eric Hallinan noting in a July 2025 Today's ViewPoint report that brokerage M and A activity is likely to remain robust into 2026, particularly putting pressure on mid-market firms with $500,000 to $10 million in revenue.