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Reassured partners with Farewill to offer discounted will writing
The UK life insurance broker said it will direct customers to a co-branded page where they can create a will online or over the phone, with Farewill handling the service.
UK life insurance broker Reassured has partnered with Farewill to add discounted will-writing services to its customer journey, with Reassured directing customers to a co-branded page.
According to Coverager, customers can create a will online or over the phone with Farewill, which handles the service and stores the information customers provide, while Reassured said it will not have access to that data.
Coverager also reports that Reassured added the option following a tender process and said the setup includes life and critical illness quotes from the will provider, after attributing much of its growth to a digital strategy centered on AI and data.