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Home›US Markets›M&A & Deals›YouTube targets more live sports rights as it seeks cl…

YouTube targets more live sports rights as it seeks clearer consumer value

Reported · Written up by our desk · M&A & Deals

CNBC Markets reports that YouTube is aiming to secure more live sports rights.

The outlet says the strategy may focus on buying games in bulk when the rights are tied to a clear consumer proposition.

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Sources

CNBC MarketsYouTube sports strategy targets more live rights -- but not necessarily events

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