Real Estate
Home›Real Estate›Industry›Realtors face new visibility challenge as AI recommend…
Realtors face new visibility challenge as AI recommends agents
A withNotable study cited by HousingWire found 1.3% of Realtors appeared in AI recommendations, while 88.7% showed up on only one platform.
HousingWire reports that real estate agents are increasingly competing for something it calls AI visibility, meaning buyers may be guided to names recommended by ChatGPT, Gemini, or Perplexity instead of relying only on traditional search and SEO.
The article says experts advise agents to adjust their online discovery strategy by testing prompts, reviewing competitors, building branded websites that include local content, keeping consistent profiles across platforms, and collecting third party reviews.
HousingWire also points to a withNotable study showing only 1.3% of Realtors appeared in AI recommendations, and that 88.7% were present on just one platform, underscoring how uneven the new recommendation channels can be.
Rechat founder and CEO Shayan Hamidi is cited arguing agents need to rethink how they get identified and recommended by AI systems.