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Tesla’s exit from solar roofs highlights weak demand
Solar roof sales fell after Tesla stopped offering them on its website, and other firms have also withdrawn, underscoring demand and pricing pressure in the sector.
BBC Business examines why solar tiles and solar roofs have not become a mainstream alternative to solar panels, despite the promise of similar energy generation with a more conventional roof look.
The outlet cites aesthetic resistance in the US, including concerns about the appearance of solar panels. It also points to demand constraints for historic buildings, where heritage rules can limit changes to a structure’s appearance, making solar roof products potentially more attractive.
BBC Business notes that the category drew broader attention in August when Tesla stopped offering solar roofs on its website, after sales disappointment and a lawsuit tied to sudden price hikes. It says Tesla’s decision sent shockwaves through the solar roof industry and that other companies have also pulled back.
As an example, BBC Business highlights Swiss firm Freesuns, which is considering expanding to the US, after CEO Deborah Learoyd said its sales have grown 20 to 30% since the company started in 2019. The article also describes ongoing issues around solar roof components, but the provided text ends mid-sentence.