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Security Mutual files trademark for a new logo design
The trademark application was submitted October 5 and remains pending examiner assignment.
Security Mutual has filed a trademark application for a new logo design, a filing that indicates the insurer may refresh its visual identity.
The application, submitted October 5, describes a mark made of three curved, tapered crescent shapes of graduated size, nested and partially overlapping to form an arch open at the bottom, and it does not include any wording or claimed color.
The trademark filing would cover life, health, accident, disability, and supplemental insurance services, along with annuity underwriting, issuance, and administration.
According to Coverager, the filing is still awaiting examiner assignment and does not specify a rollout date or confirm a broader rebrand.