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NAIOP rebrands to CREDA, expanding scope beyond office developers

The Commercial Real Estate Development Association says its membership focus has shifted, with industrial now the top asset class.

Reported · Written up by our desk · Industry

ConnectCRE reports that NAIOP has rebranded as the Commercial Real Estate Development Association, a change tied to a longer effort to refresh the organization’s identity.

The outlet says the association previously changed names multiple times, and that the new brand reflects how membership has evolved. According to ConnectCRE, President and CEO Marc Selvitelli said the organization’s leading asset class is now industrial, followed by mixed-use, multifamily, data centers, and office.

ConnectCRE adds that the shift mirrors how commercial real estate developers operate today. The outlet reports that developers increasingly work across multiple asset classes for diversification, so office softness can be buffered by stronger performance in other areas.

The article also states that the association deliberately chose to include the word development in its name to capture the full process from land acquisition and entitling through hiring professionals and working with attorneys.

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