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Trump Media launches licensed data feed for Truth Social posts
Truth API will deliver posts from the 10 most influential Truth Social accounts to banks and trading firms faster than standard push notifications, creating a new data-licensing revenue line for the company.
Trump Media & Technology Group, the parent of Truth Social, has unveiled a paid-for, licensed data feed intended to give banks and trading firms faster access to posts from influential Truth Social accounts, according to Reuters.
The product, called Truth API, will provide posts from 10 high impact accounts to customers at a significantly faster pace than a regular push notification from the Truth Social platform. TMTG said the service is aimed at organizations where delays in information can add cost, including algorithmic trading firms.
Reuters reported the launch is TMTG’s first step into data licensing and is intended to open a new revenue stream as the company has faced challenges scaling its media business amid competition from larger social platforms.
TMTG interim CEO Kevin McGurn said markets already move on Truth Social posts and that, as adoption grows, the company expects Truth API to become a meaningful ongoing source of revenue. Reuters noted Trump’s Truth Social announcements, including tariff related messages and comments about trade restrictions on China, have previously jolted markets worldwide.