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At close · Thu, Jul 16, 2026
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Home›Global Markets›China›Nike streamlines its China online business by cutting…

Nike streamlines its China online business by cutting distributors

The change is aimed at stabilizing pricing and branding while supporting a return to growth.

Reported · Written up by our desk · China

CNBC World reports that Nike plans to cut off thousands of online distributors in China as part of a broader restructure of its digital footprint.

The outlet says the company is streamlining its online operations to stabilize pricing and branding in the market.

Nike’s restructuring also targets getting back to growth, as described in the report.

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Sources

CNBC WorldNike to cut off thousands of online distributors in China, restructure digital footprint

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