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European hotel investors plan to boost deals in 2026 despite uncertainty
CBRE’s survey found more than 90% of hotel investors expect to maintain or increase European hotel investment allocations in 2026.
Hotel Management Network, citing CBRE data, reports that more than 90% of hotel investors expect to keep their European hotel investment plans steady or increase them in 2026, even as economic uncertainty persists.
CBRE’s European Hotel Investor Intentions Survey 2026, based on responses from more than 70 hotel investment professionals, says investors are staying focused on Europe because of strong travel demand, improving return expectations, and opportunities to create value in existing properties.
The outlet notes that investors are also becoming more selective, shifting away from broadly chasing deals toward targeting specific locations, assets, and brands with stronger long-term potential.
CBRE also found that most investors expect their hotel allocations to remain unchanged or rise in 2026, supported by sustained leisure and business travel demand, and by hotels’ ability to adjust pricing. Investors in the survey favored value creation through refurbishment, repositioning, and operational improvements rather than relying only on overall market growth.