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Auto insurance shopping dips as switching speeds up, JD Power data shows
JD Power said auto insurance shopping fell to 12.6% in Q2 2026, while switching rose to 4.5%, and the median premium change for switchers exceeded $3,200.
Auto insurance shopping declined in the second quarter of 2026, even as more of the customers who shopped ultimately switched carriers, according to JD Power's Loyalty Indicator & Shopping Trends (LIST) report produced with TransUnion, as covered by Insurance Business. JD Power said shopping fell to 12.6% in Q2, down 1.0 point from Q1 and 0.4 points year over year, while switching increased to 4.5%, up 0.3 points quarter over quarter and year over year.
The report pointed to affordability as a key driver, saying the change in premiums is large when policyholders move. Among customers who switched, JD Power estimated the median premium moving between carriers exceeded $3,200, and it noted monthly auto shopping cooled beginning in April, spiked briefly in May, then fell again in June, while switching peaked in May before easing.
For property lines, the LIST data showed home insurance shopping rose 0.6 points year over year to 7.1%, though it slipped 0.3 points versus Q1. Home switching rose 0.3 points quarter over quarter to 2.5%, while renters shopping climbed 0.4 points year over year to 6.3% and renters switching fell 0.8 points year over year to 3.4% even as it rose 0.4 points from the prior quarter.
JD Power also identified loyalty and defection patterns. It said State Farm led on both home and renters quotes and new business through bundling, while Regional farm bureau insurers, along with Erie and USAA, posted the highest auto loyalty, and Direct Auto, Root, Alfa, The General and National General saw the highest defection. The outlet said JD Power characterized the market as shifting from a price-driven shopping surge toward an affordability-driven retention challenge as shopper behavior converged across credit tiers.