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Dallas multifamily leaders urge execution amid high occupancy and overbuilding

Panelists pointed to Dallas’s 89% occupancy rate while warning that overbuilding is pressuring absorption and could take years to work through.

Reported · Written up by our desk · Residential

Panelists at the Connect Texas Multifamily Dallas event at the Joule highlighted a competitive Dallas apartment market where success depends more on day to day execution than on marketing gloss or positioning, according to ConnectCRE. John Tullo of Apartment Management Consultants said that when tenants have many alternatives, owners must focus on controllable factors such as how quickly they respond to leads, how they differentiate their product, and whether they deliver on details that can sway renters who may otherwise move across the street.

Tullo also framed the challenge as a response to intense competition, arguing that developers and operators are not effectively “winning” just on countertops or location because comparable options are available.

Another panelist, Red Oak’s Gary Bechtel, said people are moving to Texas but cautioned that overbuilding has had a negative impact on rates and absorption, adding that the market is likely to take a couple of years to work through those effects.

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