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HUB International launches first brand refresh in nearly a decade

The Chicago-based brokerage said it has completed more than 600 acquisitions since its 2016 refresh and now employs over 21,000 people.

Reported · Written up by our desk · Industry & Deals

HUB International has introduced a new brand identity, including a revised logo, a redesigned website and a campaign using the tagline “For every ambition,” marking its first brand refresh since 2016, according to Coverager.

The Chicago-based brokerage said the update follows more than 600 acquisitions completed since the prior refresh, alongside expansion across insurance, employee benefits, retirement and wealth management, bringing its headcount to more than 21,000 employees.

HUBInternational.com was redesigned to help clients find specialists more quickly and to improve how its services appear in AI-powered search tools, the outlet reported.

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