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Mercury Insurance files trademark application for Miti by Mercury

The trademark application, filed on September 24, covers property and casualty loss prevention, loss reduction, and underwriting services.

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Mercury Insurance has filed a trademark application for “Miti by Mercury,” seeking protection for services that include property and casualty loss prevention and loss reduction, along with underwriting services, according to Coverager.

The outlet reports that the application was filed on September 24 and has not yet been examined, and it does not specify a particular product, launch date, or how the services would be offered.

Coverager also notes that Mercury has promoted wildfire mitigation measures and related homeowners discounts, but has not publicly linked those efforts to the “Miti” name.

The story adds that the proposed offering brings together Mercury’s auto insurance with Olympus’ Florida-focused homeowners coverage, and that Mercury distributes mainly through independent agents, which generated about 88% of direct premiums written.

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