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AssuranceAmerica unveils brand character Coach for new campaign
The insurer says its “Insurance Built Different” pitch includes quotes in as little as 90 seconds and no credit score checks.
AssuranceAmerica has launched a refreshed brand identity and introduced its first brand character, Coach, as part of its “Insurance Built Different” campaign, according to Coverager.
The Atlanta-based insurer described Coach as a 6-foot-2 anthropomorphic bald eagle and said it is highlighting faster shopping for coverage, with quotes in as little as 90 seconds, along with no credit score checks.
AssuranceAmerica also said it does not require an app that tracks customers’ driving, and that Coach was developed with its advertising agency of record, Chicago-based MXML Creative.
Coverager reports the character was modeled and animated using digital and AI tools and voiced by a professional actor, and Mary Strength, AssuranceAmerica’s Associate Vice President of Marketing, said the goal was to make the insurer easier to remember for its “fast, fair, and in your corner” approach.